FOR IMMEDIATE RELEASE:
June 10, 2008
Fewer fields in a contact form results in much higher responses, a new study reveals
Imaginary Landscape today released the results of a 4-month study comparing the response rate of two contact forms.
One form consisted of 11 fields and the other consisted of 4 fields. The study shows a 160% increase in forms submitted from the smaller form. The quality of the form data remained consistent across both forms.
For more information, download the complete study.
For additional industry information and white papers, please visit the Imaginary Landscape Library.
