Imaginary Landscape, LLC

Hartford, CT --The Web Marketing Association is pleased to announce the winners of its tenth annual WebAward Competition for Web site development. More than 2,400 sites from 40 countries were adjudicated in 96 industry categories during this year's competition. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

Chicago-based Imaginary Landscape took home an Outstanding Web Site award for their work on RickBayless.com.

"Many of the entries this year continued to show impressive creativity and technical innovation to win in this year's WebAward competition," said William Rice, President of the Web Marketing Association. "While some companies are constantly improving their Web efforts in small ways, others are making incredible leaps ahead. The WebAwards has always been a great way for Internet professionals to showcase their work and gain recognition and marketing opportunities for web development that sets the standard for the entire industry."

The RickBayless.com Web site is in good company.  Other Outstanding Web Site award winners in the Food Industry category include:

• Apple Jacks
• Rice Krispies
• Olive Garden
• Land-o-Lakes
• Vlassic
  

"We are pleased to accept this award on behalf of the Rick Bayless Web site," said Brian Moloney, managing partner of Imaginary Landscape.  "It was a true collaborative effort throughout the organization along with Michael Carr of Carrmichael Designs, who was the designer on the project."

Competition Format

The competition was judged by a team of independent Internet professionals representing a variety of relevant disciplines of Web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

The WebAward competition format allows Web sites to compete head to head with other sites within their industry to win the Best of Industry awards. Entries also compete against a standard of excellence to win Outstanding Website and Standard of Excellence WebAwards. Each site is judged on seven different criteria and earns a score between 0 and 70 points. The highest score in a given category wins Best of Industry for that category. If the remaining entries received a score of 60 or greater, they received the Outstanding Web site award. Entries that scored between 50 and 59.9 receive the Standard of Excellence.

A complete list of the winning sites can be found at the WebAward Web site at www.webaward.org.