FOR IMMEDIATE RELEASE:
December 13, 2005
FOR MORE INFORMATION CONTACT:
Brian J. Moloney, (773) 275-9144
Imaginary Landscape-designed Online Doctor Directory featured in December eHealthcare Strategy & Trends magazine
The lead feature article in this month’s eHealthcare Strategy & Trends examines the Doctor Directory/First Appointment Request System in place at Oak Brook, Ill.-based Advocate Health Care. Imaginary Landscape is Advocate’s Web development partner and creator of the system.
Highlighting an Advocate-Imaginary Landscape combined study of the usage and ROI of the online system, the article summarizes the findings presented at the Ninth Annual Healthcare Internet Conference in Las Vegas last month.
“Our portion of the study was to create a predictive model for Web appointments based upon Web site visitors,” said Brian Moloney, managing partner of Imaginary Landscape. “Once we determined that model, we ran it against the Advocate ROI study to determine incremental revenue that can be realistically expected from an online appointment system.”
The actual findings can be found in the article or by contacting Imaginary Landscape directly.
The article also highlighted the utility of the system with statements like, “The appointment scheduling function is very easy to use,” and “It provides substantial revenue to the organization, supports marketing initiatives that drive consumers to the Web site, and helps even out the workload at the call center, where Web appointment requests can be handled when incoming phone traffic is light.”
The Advocate Doctor Directory is located at http://www.advocatehealth.com.
Highlighting an Advocate-Imaginary Landscape combined study of the usage and ROI of the online system, the article summarizes the findings presented at the Ninth Annual Healthcare Internet Conference in Las Vegas last month.
“Our portion of the study was to create a predictive model for Web appointments based upon Web site visitors,” said Brian Moloney, managing partner of Imaginary Landscape. “Once we determined that model, we ran it against the Advocate ROI study to determine incremental revenue that can be realistically expected from an online appointment system.”
The actual findings can be found in the article or by contacting Imaginary Landscape directly.
The article also highlighted the utility of the system with statements like, “The appointment scheduling function is very easy to use,” and “It provides substantial revenue to the organization, supports marketing initiatives that drive consumers to the Web site, and helps even out the workload at the call center, where Web appointment requests can be handled when incoming phone traffic is light.”
The Advocate Doctor Directory is located at http://www.advocatehealth.com.
