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Tuesday, July 15, 2008

Colbert Bump a scientific reality

Stephen Colbert is pretty funny and I enjoy his show for what it is - comedy. So imagine my surprise when I read that - among his overarching claims of self-importance - there is scientific truth to the phenomenon, "The Colbert Bump."

In fact, there is more than one scientific-ish study to indicate the reality of the Bump. Each one has pretty graphs to prove their scientific-ness.

One is from Mozilla. On his show, Steven Colbert made mention of the download frenzy of Firefox 3. Within two minutes of the mention, there it was - in all its graphical glory - the Bump.

Just in case you remain skeptical (aka, liberal), then I shall point you to Political Science Professor James Fowler from the University of California San Diego. Professor Fowler just published the article, "The Colbert Bump in Campaign Donations: More Truthful than Truthy" in the journal PS: Political Science & Politics. It too has spiffy graphical evidence of the Bump.

So there it is, Nation. Scientific proof.

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