Imaginary Landscape, LLC

I don’t think I’m old fashioned. But even if others might disagree, there is one recruiting ritual I insist upon – receipt of a thank you communication.

I say “communication” in lieu of “letter” because I believe email is acceptable these days (surely a blow to those believing in my complete old fashioned-ness).

I interviewed a potential account executive recently. He was a terrific candidate. Ten minutes into the interview, I knew he was a finalist. At some point, he referenced a mailing piece he had created and I asked if he had brought an example. “No,” was his reply followed by, “but I’ll drop one in the mail to you.”

Perfect.

Now I’m no genius, but for a sales person, that represents three potentially non-annoying prospect touches (me being the prospect).

1. Send me an email thank you, referencing the fact that he remembered about the mailing piece.


2. Send me the piece, with a quick note attached.


3. Follow-up with an email or phone call to see if I received the piece and answer any questions I might have.

Instead, all I got was the sound of crickets.

On the bright side, at least I didn't hire him.